"What are my top five red herrings, and why do I think they are not the stumbling points the pundits make them up to be? Keep reading to find out!
RED HERRING #5: THE WAY THINGS WORK
My father calls publishing the finest business model ever put forth by the bright minds of the 17th century.
RED HERRING #4: THE AGENCY MODEL
the reality is that in the end, its going to matter very little what the publishers ‘want’ to do, unless they can get customers to pay for it.
RED HERRING #3: THE BLAME GAME
They just want the book, and if someone won’t sell it to them, they will get it elsewhere or do without
RED HERRING #2: EVIL BIG CORPORATE
It’s nonsense, and here are two words that prove it: Giller Prize
RED HERRING #1: THE UBER-DEVICE
More likely to me is a scenario where we get to a hard-drive-on-a-stick sort of endgame with one’s entire OS—apps, files, media, all of it—on a SIM card and just gets plugged into various dumb terminals"
A great list that spans all of the e-book/e-reader controversy and growing pains of the year. Lets hope that the uber-device scenario is introduced in 2011 -- it will probably come in iOS/Android/Chrome/Ubuntu/Win7 flavors.
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