"The article looks at Wowio’s advertising practices, including a deal with Fandango to advertise the Jack Black movie adaptation of Gulliver’s Travels using Jonathan Swift’s book, and Scribd and ScrollMotion’s efforts.
Paper books used to have all sorts of advertising in them: several pages in the back advertising the author and publisher’s other works, and I’ve read more than one “Nick Carter” or other men’s-adventure novel that had a cigarette ad bound into the middle."
Bring it on. I'll keep an eye out on ad-ripping software as well.
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