Dedicated ereaders the choice of heavy readers, Retailers more important than Publishers

Dedicated ereaders the choice of heavy readers, says BSIG study | TeleRead: News and views on e-books, libraries, publishing and related topics:

"More than 40% of e-book readers have reduced the number and dollars spent on hardcovers and paperbacks.
Retailers are becoming more important than publishers as a source of information about e-books.
General fiction and mysteries are the fastest-growing e-book genres.
More respondents received e-readers as gifts than bought them for themselves.
Respondents who bought devices for themselves most often were motivated by suggestions from friends.
The iPad has only a marginal impact on the popularity of the Kindle and Nook.
Heavy to moderate book buyers want e-devices that don’t have a lot of other options."

(my bold)