Tuesday, January 4, 2011

Why I will never buy a book “App” again: how Mark Bittman’s “How to Cook Everything” turned me off to i-Apps | TeleRead: News and views on e-books, libraries, publishing and related topics

Why I will never buy a book “App” again: how Mark Bittman’s “How to Cook Everything” turned me off to i-Apps | TeleRead: News and views on e-books, libraries, publishing and related topics:
"I will not be purchasing the update, obviously. Nor will I ever purchase a book or magazine ‘app’ again. You work with the more universal platforms—Adobe ePub, Zinio, anything I can read on more than one machine or platform—or you don’t work with me at all. Culinate, Inc and Mark Bittman by extension are in my bad books now. Culinate, Inc—you should have gone with a universal app, and if you absolutely could not have made that work, you should at least have kept the prices equal. And Mark Bittman, you should have known better than to lie in a bed with such fleas. This will cost you some PR points from the techies like me who still buy your stuff in paper."

2 comments:

  1. What a nutcase? This is like saying I normally drive in town so I bought compact car from Ford, but when I go to the mountains and snow my car should be changed for me so it is a 4x4 sport utility—they are both basically vehicles for transportation, they are 90 the same car, but they are not given to the user based on changing needs. Consumers have choice for what they want the most, not all options of the same tool should be part of a single purchase.

    Stupid logic in her thinking. I get it, she wants things for one price for every different delivery of the product, but that only means the price would be $100 up front to get updates, upgrades, etc. forever. Guess what, she does not have to buy every version of the book, nor do I think she would be smart to in the first place.

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  2. What a strange analogy. Her argument was that the Apple-"app"ing of the cookbook was a major disappointment. Instead of enhancing the utility of the book it provided no features that a decent e-reader app would provide. On top of that the book-as-app was locked to a single device, unlike a book that could be stored in the cloud of transferred from device to device.

    You want a car analogy? Apple wants you to buy a new car every time you fill up with gas or change the station on the radio.

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