Monday, July 12, 2010

Knowledge@Wharton predicts eventual demise of e-Readers

Will Tablets Close the Book on e-Readers? - Knowledge@Wharton

This is a very good in-depth article on the future of the e-ink e-reader and the Kindle in particular. I agree with the conclusions, for the most part, but some of the arguments are based on opinion and not research. The statement that people do not want single-use devices and the implication that there is no difference between reading a passive e-ink screen and reading a glowing LCD screen are two "facts" that are pulled out of thin air.

I remember when the e-ink technology first came out much of the talk was about semi-disposable e-paper. With the great price drops we've ween this summer I think we may be returning to this idea. The marketing principle of giving away the razor to sell razor blades is already a staple of the e-book world. Eventually we will have sub-$50 e-readers that come pre-installed with an ebookstore account and a store credit to get you started.

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