Nielsen’s Kindle reading speeds study was flawed need subject who haven't cracked a book.

Nielsen’s Kindle reading speeds study was flawed | The Digital Reader

I agree completely that this study is flawed:

He answered the question: How much of a speed loss will you see when you pick up an e-reader for the first time?

Ideally the study should compare people who have neither read a paper book or used an e-book. I suspect I would have been more slowed by being worried about tearing thin sheets of paper than being distracted by pushing all the funny buttons.

There are studies to be done in this area. They just need to be better thought out.