Monday, February 7, 2011

Can ads in e-books fight piracy with low prices? No. Just another money grab.

Can ads in e-books fight piracy with low prices? | TeleRead: News and views on e-books, libraries, publishing and related topics:
"A pair of pieces on piracy and e-books caught my eye. One is a blog post by literary agent Nicholas Croce, on fighting piracy with e-book ads. Croce thinks that ads could work financially, in ways that were not possible before. They could be digitally updated to remain current, and be customized to reader demographics. And by being financially relevant, they could lower the cost of e-books to the point where piracy becomes less attractive."

This never works. Its always a "cake and eat it too" scenario. They'll just boost book prices and include animated, bandwidth grabbing, advertisements in the books.