US consumers would pay just $5-$10 for an e-book, $2-$4 for a magazine and $5-$10 for a monthly newspaper subscription, the survey concluded.
In much of Europe, people were willing to pay higher prices, but in China and India respondents would pay no more than $3 for an e-book, $2 for a magazine and $2 for monthly newspaper access.
It sounds like Chinese and Indian respondents are more honest about what they are willing to pay.
There is great innovation right now in the way that books, magazines and newspapers are delivered electronically these days. I think there has to be a major change in the way published writing is packaged and monetized.
Posts
No comments:
Post a Comment